Madison Cool launches kids book and TV campaign

Madison Cool has released 5 Things For Kids and is backing it with a national TV ad campaign. The book turns principles created by author Christine Flagler at age 10 into a guide for children about purpose, responsibility and everyday choices.

Why it matters: - 5 Things For Kids is designed to give children a simple way to think about purpose, perspective, kindness, responsibility and daily choices. - The book is being introduced to families nationwide through a national television advertising campaign. - The release extends the Madison Cool brand into a broader family and education message.

What happened: - Madison Cool launched the newly published book 5 Things For Kids on August 12, 2026. - The book was created by Christine Flagler from principles she developed for herself when she was 10 years old. - The book is now available at MadisonCool.com and Amazon.com. - The national television campaign invites parents to discover the book and bring its lessons into their homes.

The details: - The book frames its lessons through Madison Bee, the brand's original character, who acts as a mentor and mascot. - Madison Bee guides children through the book's ideas from a first-hand perspective and through personal experiences. - The book aims to help children understand life lessons without complicated explanations. - The format is meant to help parents start conversations about topics that can be hard to explain. - The book is part of the expanding Madison Cool creative world. - That broader world is built around making life lessons approachable, memorable and appealing to kids.

Between the lines: - Flagler's origin story gives the book an unusual angle: the lessons were first created as a private framework for a child, not as a product. - The project tries to meet kids where they are by packaging self-discipline, confidence, responsibility and integrity in a kid-friendly format. - The company is positioning the book as both a children's guide and a conversation starter for parents. - Flagler said she still relies on the principles today and hopes they help other children as well.

What's next: - Madison Cool will use the TV campaign to reach more parents and introduce the book in more homes. - The brand appears to be building on the Madison Bee character and the Madison Cool universe as a larger platform for children's content. - Further audience growth will likely depend on how families respond to the book and campaign.

The bottom line: - 5 Things For Kids turns a childhood self-help framework into a branded children's book aimed at helping families talk about values and everyday decision-making.